FWR

Stay human with AI

We support people and teams as they cut through the noise, find their own vision for AI, and put it into practice.

It starts with people, not technology

AI is changing how we work and interact with the world. The tools are new, but the questions are not. How do we adapt? How do we stay grounded? How do we move forward without losing what matters?

That tension between excitement and uncertainty is real. It deserves attention. Not hype or pressure. Just thoughtful support.

That's the work we do.

Who we are

Owen Spencer

Owen

Finding where AI serves the work, not the other way around.

Owen has spent over a decade leading teams through moments of technological change. Platform migrations, system overhauls, global expansions, and the kinds of transitions that look technical on the surface but land squarely on people.

What he's learned is that technology is rarely the hardest part. It's helping a team move through uncertainty, stay aligned, and come out the other side with something that actually works for them.

At Friends With Robots, he focuses on where technology and people meet. That's where there's real opportunity to support and amplify the things we value most.

LinkedIn →

Saba Spencer

Saba

Helping humans find their value in a world of machines.

Saba has spent her career moving across creative operations, community health, and clinical practice. She's led high-profile campaigns at globally recognized agencies and practices as a Marriage and Family Therapist with advanced certifications in emotionally focused, somatic, and trauma-informed approaches.

Across all of it, she's seen the same pattern: when things move fast, the human side doesn't disappear. It gets louder.

At Friends With Robots, she focuses on what happens to people when systems change. That's where the real work of adaptation lives. Not in the tools, but in how teams stay grounded while everything shifts.

LinkedIn →

The foundation we build from

Everyone arrives at this work differently and what they need varies. Some need clarity, others alignment, and many simply need a starting point. We stay flexible in how we engage, but organize around six areas that keep the work grounded.

Awareness

Clarify what AI will impact across workflows, technology, and culture.

  • Grounding sessions to assess current state and opportunities
  • Leadership guidance to clarify AI priorities and principles
  • Technical stack gap analysis

Intentionality

Guide people to develop their AI vision, principles, and areas of focus

  • Development of AI positioning and guidelines
  • Strategy sessions to connect AI priorities to objectives
  • Building actionable roadmaps for AI initiatives

Communication

Build shared language so people can talk about AI clearly and honestly.

  • Discussion groups focused on navigating change
  • Creating internal knowledge bases for AI tools and processes
  • Mapping workflows and decision paths that will be affected

Trust

Support people as roles, expectations, and ways of working evolve.

  • Facilitated conversations to navigate tension and uncertainty
  • Development of AI disclosure and decision practices
  • Aligning teams around shared responsibilities

Agency

Equip people with knowledge and tools to use AI thoughtfully in their work.

  • Workshops focused on practical use cases and core competencies
  • Hands-on learning designed for augmentation, not replacement
  • Office hours and open Q&A spaces

Flexibility

Create space for people to adapt as AI and work keep evolving.

  • Reflection spaces to surface learning and adjust course
  • Simple indicators to understand adoption and impact
  • Core competency workshops focused on AI skills, not hacks

Ready to start the conversation?

Let's talk